Learn to increase your profits and attract more attention with better design
Signs and POP materials are silent communicators that advertise your products to customers. Proper packaging, labeling, POP materials and signage can make or break your restaurant, foodservice or retail operation. Potential customers decide whether or not to enter your establishment simply by reading a sign or checking out your packaging, without ever trying any of your products.
In this highly interactive workshop, Diane Chiasson, FCSI, President of Chiasson Consultants is going to teach you how to gain customers and improve the value of your brand with proper packaging and labeling techniques, as well as how to write, design, and where to place POP materials and signage. Diane has over 30 years of experience in the restaurant and retail industry, and she is going to show you how to send out the best message about your products to your customers. You have the opportunity to bring in your own labels, tags, POP materials and packaging for Diane to review and critique personally.
In this workshop you learn how to:
- Create high-perceived value products with proper packaging and labeling
- Build strong brand strategy, brand identity and brand recognition
- Decide what types of signage are suitable to your operation
- Create easy-to-read and easy-to-understand signs and labels
- Write sales-inducing copy for POP materials and signage
- Understand how to design proper labels and POP materials using attractive fonts, colours and styles
- Strategically place POP materials and signage in the right places for maximum exposure
- Label all your products properly
- Understand the psychology of a shopper’s mind
- Create merchandising and cross-merchandising opportunities
Upon completion of our workshop you receive a personalized certificate. You can use this certificate to further your expertise in your professional career, or use it in your portfolio or on your website.
Get even more from your learning experience with our Retail Study Tour!
Get even more from your learning experience with our Retail Study Tour!
Smart restaurant and retail operators watch the competition! One of the best ways to learn about your industry is to take a look around you. Add a Restaurant and Food Retail Study Tour to one of your workshop packages. Diane is going to guide you through Toronto’s most interesting independent restaurants, food markets, boutique hotels, supermarkets and fine gourmet food stores, as well as other unique and exclusive food and retail operations. In just a single day, you gain useful knowledge from the latest restaurant and retail trends and concepts.
As a special offer, you can add this Retail Study Tour to your 2-day workshop for an additional price of $399/person, or add it to your 1-day workshop for an additional $499/person. The cost to attend the Retail Study Tour alone is $599/person. For more information, please visit our Restaurant and Food and Retail Study Tours page.
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