Workshops and Webinars Schedule

Hands-on workshops to teach and motivate your staff

For more than 30 years, Diane Chiasson, FCSI, President of Chiasson Consultants, has been working with North America’s leading restaurant, foodservice, hospitality and retail owners and operators to deliver truly unique dining and shopping experiences for all their customers. Diane Chiasson is recognized as the industry leader in providing innovative and creative foodservice and retail merchandising concepts. Click here for her biography.

We will show you how to capitalize on your company’s strengths

Diane designs and teaches customized seminars and workshops for both small and large groups. These innovative and creative hands-on workshops, tailored to your specific needs, are held at Diane’s fabulous office training facility, which is a brand new state-of-the-art facility in the heart of downtown Toronto. These workshops can also brought on-site at your company’s location for maximum convenience. Arrangements can be made for all types of unique and special programs.

We will teach you how to develop and implement cost effective, innovative and creative merchandising programs that work. We will show you how to ensure everyone in your company takes part in the merchandising, marketing, sales and customer service process. Diane’s presentations will educate, engage and entertain you and your team, but most importantly, she will help you achieve outstanding results, fast!

We train your employees on how to maintain and improve their foodservice and retail areas. We brainstorm on new strategic marketing and merchandising ideas and we review the essential of managing a food or retail environment. Our seminars provide your employees with effective ideas, ways to develop their skills, and how to improve their job performance.

Our topics include product sourcing, innovative and creative merchandising techniques, psychology of colours, packaging, bulk/baked goods for sale, creating unique gift baskets and food displays. You employees can apply these user-friendly tips, creative techniques and business strategies that will improve their sales results immediately. Your employees will return excited and ready to put their creativity and knowledge into action.

Programs tailored to your business

Our customized training seminars will show you how to manage, motivate and train your staff to consistently produce more sales and increase your profits. Each foodservice and retail training program can be customized to best suit your time specifications.

Customizable sessions are great if you want to train your whole department or entire staff in one efficient session. Diane will come to your location, or bring your staff here to take advantage of our state-of-the-art facilities.

Our programs are various lengths, some are half-day or full-day sessions, but we realize that not everyone can allocate this much time. Diane will custom design a seminar for your business, with optional workbooks and manuals, that will address your most pressing needs and work within your available time frame.

We are concerned that you get the most out of your learning experience. We will provide you with thought provoking ideas and tools that will help you prepare for the future. On many occasions, companies spend money on a training program and are left with a gap between the information they have learned and how to incorporate that information into their business. Addressing company-specific issues, your team will leave with the confidence to tackle unique problems and business opportunities.

By implementing the learned business ideas and strategies, you will achieve stronger customer loyalty, develop high performing staff, improve your productivity, increase sales, and establish a commitment for long-term growth and profitability.

Many companies find they would benefit from Diane’s continued support after the seminar is complete. By utilizing Diane’s Coaching services, you and your team can discuss with her the new opportunities since the seminar as well as strategies to tackle new challenges. Diane’s personal coaching is great way to make sure you use all the information from the seminar and keep your business on the right track.

Webinars

A webinar is an educational seminar transmitted over the Web. Our webinars offer live interactive instruction given personally by Diane Chiasson, accessible via your own computer and accompanied by your telephone.

Webinars are a great option for companies looking to gain knowledge and learn industry relevant information, while dramatically reducing travel costs, saving time, and increasing productivity.

A few of the most popular aspects that our seminars cover are:

Visual Merchandising

• The theory behind effective merchandising
• How to create effective eye-catching displays
• How to position your merchandise for optimal sales
• How to create a warm inviting atmosphere
• Effective props that do more than "look pretty"
• Effective signage
• Lighting

Foodservice and Retail Merchandising and Presentation

• The theory behind effective food and retail products presentation
• How to make any dish look gourmet
• Effective garnishes
• Making customers feel like they received good value

Selling and Up-Selling

• The theory behind selling and up-selling
• Listening to the customers
• Add-on items
• Increasing the average ticket/sale

Customer Service

• The theory behind customer service
• The importance of repeat business
• Dealing with difficult customers
• Product knowledge

Brand-Name and Product Development

• The theory behind brand name and product development
• How to establish the brand identity and products
• How to enforce the identity in the customer's mind
• How to sell the brand name

Marketing Plan

• Evaluating current promotions and developing a solid plan
• Assisting with the production of ads and radio spots
• Developing eye-catching flyers to increase sales
• Conducting market analysis survey of competition
• Helping you obtain sponsorships

Gift Certificates

You can buy gift certificates valid for up to one year for the above-mentioned seminars. Call us at 416-926-1338 or our toll-free line at 1-888-926-6655, or fax us at 416-921-6994 or email us at \n This email address is being protected from spambots. You need JavaScript enabled to view it. This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

 Tell A Friend About This Site