Opening a Restaurant

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What Our
Clients Say...

“You have done a fantastic job for us. I believe the great merchandising work you have done for us is one of the key foundations to improve the company and differentiate who we are versus our competition.”

Rick Martens
Country Style Foodservices Inc.
Toronto, ON


“Our daily sales have increased 15% in the first month and it seems to still be on the rise. It is apparent we have gained many new customers.”

Barbara Lorsch, RD, LD
Director Food and
Nutrition Services
Advocate Illinois
Masonic Medical Center
Chicago, IL


“We have been extremely happy with the merchandising training program that you developed for our entire chain of hotels. I am looking forward to working with you on our on-site training program.”

Serge Simard
Executive Director, Food & Beverage
Fairmont Hotels & Resorts
Toronto, ON

“I really enjoyed your innovative “walking tour presentation” that you gave at our Annual Conference in Montreal. Your “fresh-eye approach” was quite refreshing.”

Marie Helene Sicard
Director of Marketing
Sodexho Canada
Montreal, QC

Foodservice Consultant

Let’s discuss your vision and ideas for your brand new restaurant. We will help you with your business plan, location, concept development, brand, menu design, interior design, and a lot more.

Chiasson Consultants is a restaurant and retail consulting firm that specializes in helping small operators, independent and franchise restaurants, foodservice and retail operators, bakeries, coffee shops, hotels, resorts, education facilities, hospitals, grocery stores, supermarkets, corporate foodservice, foodservice management, shopping centres, gas bars, theme parks, food commissaries, and casinos build brand identity and customer loyalty, increase profits and sales, and achieve greater success. We are 100% involved from start to finish!

Starting any kind of business can be challenging and, in many cases, outright daunting, but starting and running a successful restaurant is quite a complicated job. Eighty percent of restaurants fail in their first year due to lack of planning. There are so many different things to consider when you start a restaurant, from choosing the right location, finding financing, selecting the right name and buying the proper equipment. Whether you are opening your first restaurant or have owned a restaurant for years, we can help you prepare for long-term success.

We will lead you through the entire process, holding your hand through every step of your new restaurant. We will assist and provide expert advice on any aspect of your new operation, big or small. We will provide you with a solid foundation on how to operate your new restaurant efficiently.

Starting a Restaurant

We will brainstorm and evaluate the following:

  • Business and financial plan
  • Site location, target market, and competition
  • Initial start-up and project management
  • Brand identity (logos, colours, typography, signage)
  • Tagline slogans
  • Concept development
  • Interior design, décor and space planning/layout
  • Kitchen design, bar design, and equipment selection
  • Service style
  • Operations and profit assessment
  • Recipe development and documentation
  • Menu research and development
  • Menu engineering including copywriting and design
  • Food and beverage programs strategy
  • Grab & go/to-go and home meal solutions
  • Cross-merchandising and merchandising solutions
  • Smallwares, packaging, and equipment recommendations
  • Restaurant technology
  • POS and operating systems
  • Customer service training program
  • Employees hiring process and training program
  • Growth strategies
  • Marketing program including public relations and advertising
  • Promotional and loyalty programs
  • Website and social media program
  • Restaurant startup

Free Telephone Consultation

We offer a free 30-minute telephone consultation. If you have committed to starting a restaurant, we will walk you through the many stages and steps that lead to success. If you have not yet committed, we will help you make your decision. Click the link below, fill out the form and we will quickly get back to you.

New Restaurant Menu


Cost to to help you with the Opening of your Restaurant is priced according to your needs and schedule. Please email us at for a quote.

Consulting Work

To find out about our consulting work, please feel free to call us at 416-926-1338 or our toll-free line at 1-888-926-6655, or fax us at 416-921-6994 or email us at with any questions, requests or suggestions.

You can also check out our List of Consulting Services to see what other services we offer.

Diane Chiasson is also available for Training, Coaching, Speaking and Telephone Consultations.


To read our letters of reference, click here.

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What Our
Clients Say...

“Your organizational skills and attention to detail contributed greatly to our financial and operational success. Your dedicated work paid off right away; sales have exceeded our expectations.”

Clifford P. Miller
Vice President of Communications
Eat’n Park
Hospitality Group
Pittsburg, PA

“I have been very happy with your talents. You always bring a new perspective to our business.”

Nick Perpick
Executive Vice-President
Prime Restaurant Group
Toronto, ON

“We were very happy with the Soup University Manual you designed for our company; it’s amazing the great ideas you provided for our sales representatives across Canada.”

Dale Clemiss
Director of Business Development
Campbell’s Foodservice
Toronto, ON

“I have been quite impressed with your knowledge of the art and science of food merchandising, and I cannot thank you enough for your employee training program.”

Timothy Dietzler, FMP
Villanova University
Villanova, PA