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What Our
Clients Say...

“You have done a fantastic job for us. I believe the great merchandising work you have done for us is one of the key foundations to improve the company and differentiate who we are versus our competition.”

Rick Martens
Country Style Foodservices Inc.
Toronto, ON


“Our daily sales have increased 15% in the first month and it seems to still be on the rise. It is apparent we have gained many new customers.”

Barbara Lorsch, RD, LD
Director Food and
Nutrition Services
Advocate Illinois
Masonic Medical Center
Chicago, IL


“We have been extremely happy with the merchandising training program that you developed for our entire chain of hotels. I am looking forward to working with you on our on-site training program.”

Serge Simard
Executive Director, Food & Beverage
Fairmont Hotels & Resorts
Toronto, ON

“I really enjoyed your innovative “walking tour presentation” that you gave at our Annual Conference in Montreal. Your “fresh-eye approach” was quite refreshing.”

Marie Helene Sicard
Director of Marketing
Sodexho Canada
Montreal, QC

Foodservice Consultant

Get our full-day or half-day restaurant, food service and retail assessment to analyze your business needs.

Chiasson Consultants is a consulting firm that specializes in helping independent and franchise restaurant and retail operations, bakeries, coffee shops, hotels, resorts, education facilities, hospitals, grocery stores, supermarkets, corporate foodservice, foodservice management, shopping centres, gas bars, theme parks, food commissaries, and casinos build brand identity and customer loyalty, increase profits and sales, and achieve greater success.

Interior Design Assessment
Interior Design Assessment

Our Assessment Programs are one of our most popular and best value services we offer. We will meet at your food service operation and conduct a thorough site visit to understand your goals, needs, and your restaurant's challenges. We will evaluate your operation and deliver tailored solutions. In just one day, you'll get immediate answers to your questions, and solutions to your problems. You will understand what's working and what's not in your operation, and learn several creative ideas and strategies on how to improve your business right away. You will also understand your customers' psychological reactions to colours, textures and lighting. Our assessments offer the most "bang for your buck."

Food Presentation Assessment
Food Presentation Assessment

Our Assessment Programs are essential for owners and operators who are either in the planning stages of their business, and would like to get advice on their turnover, their profitability, services and marketing, and also for those who are looking for quick answers and solutions to their problems. Diane Chiasson, FCSI, President, can set you up with several ideas, strategies and advice before you commit to anything. Our assessments are designed to set you on the most profitable and successful track, and ensure you don't waste thousands of dollars on costly and useless construction, renovations and other mistakes.

Branding Packaging Assessment
Branding and Packaging Assessment

Information Needed Prior to an Assessment Program

  • Food product list
  • Photos of your restaurant inside/out
  • Menu and take-out menu
  • Recipe mapping
  • Food and labour costs
  • Promotional materials
  • Training manual
  • Marketing, promotion and advertising campaign
  • Website and social media network
  • Full-Day or Half-Day Assessment Program

    Food retail merchandising

    • A tour of your front- and back-of-the-house restaurant/retail operation
    • Assessment of your brand and brand identity
    • A full review and analysis of your design, décor and layout
    • Review of your location and an analysis of your competition
    • Simple and affordable recommendations on how to optimize your space
    • Discuss easy and simple steps for immediate improvement and efficiency
    • Discuss foodservice/retail opportunities to immediately increase revenue
    • Recommendations regarding merchandising and cross-merchandising options and opportunities
    • Ideas for eye-catching visual presentation and merchandising displays
    • Suggestions for additional retail merchandising ideas to increase profits
    • Review and assessment of your lighting
    • Appraisal of your current menu and take-out menu to see what's working and what's not
    • Recommendations for new menu items and suggestions for recipe ideas
    • Advice on menu engineering including design and copywriting
    • Assessment of your graphics, point-of-sales materials and signage
    • Review of your labeling and packaging
    • Recommendations for home-meal solutions to boost sales
    • Analysis and recommendations of your current and future promotional plans
    • Analysis and review of your marketing and advertising campaigns
    • Information on current successful marketplace trends and recommendations on how they may be applied to your particular needs
    • Advice on how to improve the logistics and flow of your operation
    • Discussion on appropriate operations and training manuals
    • Review of your customer service training program
    • Advice on how to hire and train staff properly


    Cost for a full-day or half-day assessment is priced individually according to your needs and schedule. Please email us at for a quote.

    Montreal Airport Second Cup
    Montreal Airport - Second Cup

    Full-Day or Half-Day Assessment Program

    Our assessment programs involve an interactive meeting between Diane Chiasson and your team. She will meet you onsite and take a walking tour of your facility, look at your existing set up, and make an in-depth review of the current state of your operation.

    During the tour, Diane will evaluate your:

  • Branding
  • Interior design, decor and layout
  • Menu and take-out menu
  • Merchandising and cross-merchandising
  • Point-of-sales materials, signage and lighting
  • Marketing and promotion campaign
  • Website and social media network
  • Diane will also review your menu, and offer suggestions on how to improve the content, copywriting and design. She will advise you on successful trends in the marketplace and how they can be applied to your particular needs.

    Diane will also discuss your promotional advertising and marketing campaigns, and review your current promotional plan. She will help you gain an extra edge on your competition, providing you with a step-by-step strategy showing you how to capitalize on your strengths.

    Creating an attractive, customer oriented ambience does not come without suitable planning, or without a clear vision of the desired outcome. Our expertise will help you optimize your operation and increase your profits. Our assessment program may be all you need to kick-start your bottom line, and move you in a new and exciting direction.

    Café food display

    Take advantage of our photorealistic computer-aided design concept

    This is an added feature you can add to your full-day or a half-day assessment. This is ideal if you are planning a renovation, store improvement, or building a new operation. We will create a realistic concept development with our computer-aided program. This will give you a clear understanding of the plan and all the important details. This is available alone, without an assessment program, or as part of a combined program.

    Consulting Work

    To find out about booking a full-day or half-day assessment, please feel free to call us at 416-926-1338 or our toll-free line at 1-888-926-6655, or fax us at 416-921-6994 or email us at with any questions, requests or suggestions.

    You can also check out our List of Consulting Services to see what other services we offer.

    Diane Chiasson is also available for Training, Coaching, Speaking and Telephone Consultations.


    To read our letters of reference, click here.

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    What Our
    Clients Say...

    “Your organizational skills and attention to detail contributed greatly to our financial and operational success. Your dedicated work paid off right away; sales have exceeded our expectations.”

    Clifford P. Miller
    Vice President of Communications
    Eat’n Park
    Hospitality Group
    Pittsburg, PA

    “I have been very happy with your talents. You always bring a new perspective to our business.”

    Nick Perpick
    Executive Vice-President
    Prime Restaurant Group
    Toronto, ON

    “We were very happy with the Soup University Manual you designed for our company; it’s amazing the great ideas you provided for our sales representatives across Canada.”

    Dale Clemiss
    Director of Business Development
    Campbell’s Foodservice
    Toronto, ON

    “I have been quite impressed with your knowledge of the art and science of food merchandising, and I cannot thank you enough for your employee training program.”

    Timothy Dietzler, FMP
    Villanova University
    Villanova, PA