Diane Chiasson, FCSI
“You have done a fantastic job for us. I believe the great merchandising work you have done for us is one of the key foundations to improve the company and differentiate who we are versus our competition.”
Country Style Foodservices Inc.
“Our daily sales have increased 15% in the first month and it seems to still be on the rise. It is apparent we have gained many new customers.”
Barbara Lorsch, RD, LD
Director Food and
Masonic Medical Center
“We have been extremely happy with the merchandising training program that you developed for our entire chain of hotels. I am looking forward to working with you on our on-site training program.”
Executive Director, Food & Beverage
Fairmont Hotels & Resorts
“I really enjoyed your innovative “walking tour presentation” that you gave at our Annual Conference in Montreal. Your “fresh-eye approach” was quite refreshing.”
Marie Helene Sicard
Director of Marketing
Hire the best food service consultants, restaurant consultants, foodservice experts, merchandising consultants and retail consultants in Canada and the U.S., who will get you the results you want!
Diane Chiasson, FCSI, president of Chiasson Consultants Inc. is a renowned restaurant, foodservice, merchandising and retail consultant in Toronto. Her company has been helping clients increase profits and sales, and achieve greater success for over 30 years. Regarded as the founder and pioneer of restaurant and foodservice merchandising, Diane and her team use research strategy, branding and design to provide interior design and marketing solutions, innovative restaurant, foodservice and retail merchandising concepts.
Our clients include:
- Independent restaurants
- Restaurant chains
- Hotel chains
- Universities and colleges
- Convenience stores
- Coffee bars
- Corporate cafeterias
- Airports and motorways
- Food courts
- Shopping centres
- Product manufacturers
- Specialty food stores
- Flower shops
- Gift stores
Marché Mövenpick, Toronto, Canada
"Is your business missing out on unexplored restaurant, foodservice and retail merchandising, interior design and marketing opportunities? Years of experience have taught me that a new perspective can turn these opportunities into reality. That's where we come in!
Restaurant and foodservice merchandising success requires the perfect mix of style and strategy... and we can help you achieve it through quality, creativity and commitment, the foundation of our business. Our services directly affect your bottom line. What does it mean to you? A solid return on your investment!"
Diane Chiasson, FCSI, President
Chiasson Consultants Inc.
Restaurant, foodservice and retail merchandising is our specialty
Chiasson Consultants Inc. is the only restaurant, foodservice and retail consulting firm in Canada and the U.S. that also specializes in food merchandising. We maximize opportunities by incorporating creative retail areas to generate additional sales.
Diane is recognized as a certified restaurant and foodservice merchandising expert. She combines many years of experience in learning and understanding customer behaviour and the psychology of customers' buying habits.
Nowadays, operators recognize the importance and relevance of a successful restaurant, foodservice and retail merchandising program, and why it has become an essential part of staying ahead in today's competitive marketplace.
Restaurant and retail merchandising is both an art and a science
Visual merchandising is everything you see and experience when you walk up to, into and through a restaurant, foodservice operation or retail store. Visual merchandising engages all the senses -- hearing, sight, scent, touch and taste. The more senses you engage, the more people respond to your operation, stay longer and buy more.
Visual merchandising is the art of presenting your products in a way that convinces customers to buy what you have to offer.
The science behind visual merchandising refers to many factors such as consumer behaviour, the effect of colours and textures, demographics, packaging, product value and overall ambience.
For Diane Chiasson, the art and science merge in exciting and groundbreaking ways. Chiasson Consultants will help your organization to capitalize on these factors. A well-designed visual merchandising program creates interest, increases impulse sales, and offers a unique experience for buyers.
Store experience has become an essential companion to the product you are selling. If you give your customers a full-store experience, you’re guaranteed to increase your business and encourage them to come back again and again. Our strong foundation in these areas coupled with Diane’s impeccable creative flair and imaginative approach make working with our company the right choice.
||Diane Chiasson, FCSI
The founder of Chiasson Consultants Inc., Diane is a world-renowned expert and is recognized as the industry leader in providing profitable, creative restaurant, foodservice and retail consulting, merchandising, interior design and marketing concepts. She received her initial training in her family-owned restaurant and also gained invaluable experience owning and operating her own gift and fine gourmet food retail stores. Her thorough, practical approach to launching and enhancing business operations has made her one of the most sought after restaurant and retail consultants in her field.
Read Diane's biography
Foodservice Consultants Society International (FCSI)
We Share ― We Support ― We Inspire
Diane Chiasson is a professional member of the Foodservice Consultants Society International (FCSI). When considering a foodservice project, an FCSI consultant should be your first choice. FCSI is the only such consulting society in the world. FCSI maintains a global focus with members in over 30 countries dedicated to providing the highest quality of service. Members attend educational seminars that focus on state-of-the-art developments in the foodservice industry. Members also have the benefit of networking with other professionals in the foodservice industry during Society sponsored activities.
In order to gain acceptance into the Society, members must meet strict criteria assuring their experience and overall professionalism. FCSI consultants maintain high ethical standards and work efficiently to achieve total client satisfaction. FCSI is committed to education. This is why all FCSI Professional members are required to accumulate continuing education units (CEU’s) to maintain that level of membership.
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“Your organizational skills and attention to detail contributed greatly to our financial and operational success. Your dedicated work paid off right away; sales have exceeded our expectations.”
Clifford P. Miller
Vice President of Communications
“I have been very happy with your talents. You always bring a new perspective to our business.”
Prime Restaurant Group
“We were very happy with the Soup University Manual you designed for our company; it’s amazing the great ideas you provided for our sales representatives across Canada.”
Director of Business Development
“I have been quite impressed with your knowledge of the art and science of food merchandising, and I cannot thank you enough for your employee training program.”
Timothy Dietzler, FMP